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~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
~subject:"Facebook"
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Beziehungsmarketing
Facebook
Social Web
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Social web
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Consumer behaviour
13
Internet marketing
13
Konsumentenverhalten
13
Online-Marketing
13
Brand management
11
Markenführung
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Relationship marketing
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Viral marketing
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Virales Marketing
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Brand image
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Markenimage
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Emotion
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Brand
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Customer satisfaction
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Instagram
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Kundenzufriedenheit
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Markenartikel
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social media
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Customer integration
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Kundenintegration
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Public relations
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Virtual reality
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Virtuelle Realität
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Öffentlichkeitsarbeit
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Brand loyalty
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Electronic Commerce
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Innovationsakzeptanz
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Loureiro, Sandra Maria Correia
Harrigan, Paul
15
Agnihotri, Raj
11
Itani, Omar S.
9
Ahuja, Vandana
8
Hollebeek, Linda D.
8
Rita, Paulo
8
Sabatini, Fabio
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Dwivedi, Yogesh Kumar
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Hajli, Nick
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Ozuem, Wilson
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Skiera, Bernd
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Alavi, Shirin
6
Alt, Rainer
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Bernoff, Josh
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Dholakia, Utpal M.
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Kamboj, Shampy
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Kumar, Vikas
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Milne, George R.
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Möhlenbruch, Dirk
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Rahman, Zillur
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Sarracino, Francesco
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Soutar, Geoffrey N.
6
Swani, Kunal
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Theobald, Elke
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Veloutsou, Cleopatra
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Wiese, Melanie
6
Wirtz, Bernd W.
6
Bilro, Ricardo Godinho
5
Carlson, Jamie
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De Meyer, Bernard
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Dölling, Steffen
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Fernandes, Teresa
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Haenlein, Michael
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Karjaluoto, Heikki
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Luoma-aho, Vilma
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Malthouse, Edward C.
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Martin, Sebastian
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Nobre, Helena
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Popp, Bastian
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Journal of promotion management : innovations in planning and applied research
4
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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