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~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Instagram"
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Facebook
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Social Web
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Social web
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
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social media
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Loureiro, Sandra Maria Correia
Sabatini, Fabio
8
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Bonilla Quijada, María del Rocío
4
Del Olmo Arriaga, Josep Lluis
4
Kinne, Lavinia
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Milne, George R.
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Nobre, Helena
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Tafesse, Wondwesen
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Annamalai, Balamurugan
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Balakrishnan, Janarthanan
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Carattini, Stefano
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Casaló, Luis V.
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Gaber, Hazem Rasheed
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Gillingham, Kenneth
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Gänßle, Sophia
3
Göttel, Vincent
3
Hanushek, Eric Alan
3
Harrigan, Paul
3
Hazari, Sunil
3
Hinz, Oliver
3
Holzapfel, Felix
3
Holzapfel, Klaus
3
Ibáñez-Sánchez, Sergio
3
Jha, Chandan Kumar
3
Kodila-Tedika, Oasis
3
Levy, Justin R.
3
Meng, Xiangyu
3
Nastisin, Ludovit
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Philp, Matthew
3
Reynolds, Dennis
3
Rita, Paulo
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Salgueiro, Maria de Fátima
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Journal of promotion management : innovations in planning and applied research
3
International journal of consumer studies
1
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ECONIS (ZBW)
4
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
3
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
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