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~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Markentreue"
~type_genre:"Aufsatz in Zeitschrift"
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Facebook
Markentreue
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Aufsatz in Zeitschrift
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Loureiro, Sandra Maria Correia
Rita, Paulo
6
Martin, Sebastian
5
Wiese, Melanie
5
Milne, George R.
4
Nobre, Helena
4
Swani, Kunal
4
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Azar, Salim L.
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Journal of promotion management : innovations in planning and applied research
2
International journal of consumer studies
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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