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Lucas, Darrell Blaine
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Measuring advertising effectiveness
Lucas, Darrell Blaine
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Britt, Steuart Henderson
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1963
Persistent link: https://www.econbiz.de/10000674678
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Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
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1963
Persistent link: https://www.econbiz.de/10004661524
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