Measuring advertising effectiveness

Darrell Blaine Lucas; Steuart Henderson Britt

Year of publication:	1963
Authors:	Lucas, Darrell Blaine ; Britt, Steuart Henderson
Publisher:	New York, NY [u.a.] : McGraw-Hill
Subject:	Werbewesen \| Marktwerbung

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Extent:	XI, 399 S Ill., graph. Darst 8°
Series:	McGraw-Hill series in marketing and advertising
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10000674678