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~person:"Ludwig, Stephan"
~person:"Ruyter, Ko de"
~subject:"Internet marketing"
~subject:"Social web"
~subject:"natural language processing"
~subject:"online reviews"
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speech act theory
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Ludwig, Stephan
Ruyter, Ko de
Rita, Paulo
5
Berger, Jonah
4
Marcucci, Juri
4
Bose, Indranil
3
Grottke, Michael
3
Guercini, Simone
3
He, Wu
3
Knoll, Julian
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Moe, Wendy W.
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Moro, Sérgio
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Ramos, Ricardo F.
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Ranfagni, Silvia
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Schweidel, David A.
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Stübinger, Johannes
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Alzamil, Zamil
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Angelico, Cristina
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Astuti, Valerio
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Bai, Xue
2
Bauer, Rob
2
Broeders, Dirk
2
Camiciottoli, Belinda Crawford
2
Chakraborty, Ishita
2
Crispino, Marta
2
Delen, Dursun
2
Fan, Weiguo
2
Ghose, Anindya
2
Gil-Bazo, Javier
2
Gunasekar, Sangeetha
2
Hartmann, Jochen
2
Imbet, Juan F.
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Kim, Jong Min
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Kim, Minkyung
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Langiulli, Marco
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of management information systems : JMIS
1
Journal of marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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1
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
2
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
3
Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan
;
Ruyter, Ko de
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
Saved in:
4
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Saved in:
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