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~person:"Luo, Jun"
~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
E-commerce
2
Electronic Commerce
2
Online retailing
2
Online-Handel
2
Virales Marketing
2
B-to-B-Marketing
1
Business-to-business marketing
1
Consumer behaviour
1
Einzelhandel
1
Human touch
1
Internet
1
Internet marketing
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Norm-based recommendation framing
1
Online B2B marketing
1
Online retailers
1
Online reviews
1
Online-Marketing
1
Personalisierung
1
Personalization
1
Prospect Theory
1
Prospect theory
1
Recommendation framing
1
Recommendation size
1
Recommender system
1
Retail trade
1
Signaling
1
Signalling
1
Social Web
1
Social web
1
Supplier relationship management
1
WOM
1
eWOM
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Accompanied by computer file
Aufsatz in Zeitschrift
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Luo, Jun
Law, Chun Hung Roberts
4
Cui, Geng
3
Duan, Wenjing
3
Furner, Christopher P.
3
Lobel Trong Thuy Tran
3
Mariani, Marcello M.
3
Peng, Ling
3
Aggarwal, Rohit
2
Akram, Umair
2
Bhattacharya, Arijit
2
Bilal, Muhammad
2
Borghi, Matteo
2
Bradley, Graham L.
2
Chen, Ja-Shen
2
Chen, Jianqing
2
Cheng, T. C. E.
2
Cortese, Juliann
2
Diwanji, Vaibhav S.
2
Ford, John B.
2
Ghose, Anindya
2
Gupta, Pranjal
2
Hollenbeck, Brett
2
Hu, Nan
2
Jeacle, Ingrid
2
Jin, Ginger Zhe
2
Kunz, Werner
2
Le Nguyen Hoang
2
Le Thanh Tung
2
Li, Hongxiu
2
Lin, Zhijie
2
Liu, Ran
2
Liu, Yong
2
Loc Tuan Le
2
Mayzlin, Dina
2
Midha, Vishal
2
Mishra, Anubhav
2
Nuseir, Mohammed T.
2
Oh, Wonseok
2
Pavlou, Paul A.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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