B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Year of publication: |
2022
|
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Authors: | Tóth, Zsófia ; Mrad, Mona ; Itani, Omar S. ; Luo, Jun ; Liu, Martin J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 226-240
|
Subject: | eWOM | Human touch | Online B2B marketing | Online reviews | Signaling | WOM | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Signalling | Lieferantenmanagement | Supplier relationship management | Social Web | Social web | Internet |
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