//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Luo, Xueming"
~subject:"Internet marketing"
~subject:"Rebate"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Rebate
Online-Marketing
3
Sales promotion
3
Verkaufsförderung
3
Advertising
2
Advertising effects
2
Mobile Business
2
Mobile business
2
Spillover effect
2
Spillover-Effekt
2
Werbewirkung
2
Werbung
2
promotions
2
AI
1
Competition
1
Competitor targeting
1
Crowding out
1
DRL
1
Experiment
1
Feldforschung
1
Field research
1
Google AdSense
1
Leistungsanreiz
1
Mobile Anwendung
1
Mobile Marketing
1
Mobile application
1
Mobile communications
1
Mobile marketing
1
Mobilkommunikation
1
Multichannel strategy
1
Multikanalvertrieb
1
Omnichannel
1
Opportunity cost
1
Opportunitätskosten
1
Performance incentive
1
Search engine
1
Suchmaschine
1
Target group
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Luo, Xueming
Chevalier, Judith A.
5
Dover, Yaniv
5
Mayzlin, Dina
5
Zettelmeyer, Florian
4
Aspara, Jaakko
3
Barrio-García, Salvador del
3
Busse, Meghan R.
3
Gauri, Dinesh Kumar
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Alavi, Sascha
2
Ba, Sulin
2
Bhatt, Siddharth Harshkant
2
Biswas, Abhijit
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Chen, Youhua
2
Cheng, Andong
2
Choi, Sungchul
2
Chong, Alain Yee Loong
2
Crespo-Almendros, E.
2
Crespo-Almendros, Esmeralda
2
DelVecchio, Devon
2
Demirag, Ozgun Caliskan
2
Duch-Brown, Néstor
2
Feng, Yue
2
Gedenk, Karen
2
Grewal, Dhruv
2
Grzybowski, Lukasz
2
Guha, Abhijit
2
Ha, Hong Youl
2
Huang, Lihua
2
Hui, Kai-Lung
2
Isojärvi, Jyrki
2
Khouja, Moutaz
2
Knaf, Michael
2
Lambrecht, Anja
2
Li, Boying
2
more ...
less ...
Published in...
All
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
MIS quarterly
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
2
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
3
Contemporaneous and delayed sales impact of location-based mobile
promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->