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~person:"Lusch, Robert F."
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Konsumentenverhalten
Marktforschung
Relationship marketing
Marketingtheorie
28
Marketing theory
27
Service-Dominant Logic
19
Service-dominant logic
19
Dienstleistungsmarketing
10
Services marketing
10
Betriebliche Wertschöpfung
7
Value creation
7
Beziehungsmarketing
6
Dienstleistung
6
Services
5
History of economic thought
4
service-dominant logic
4
Ökonomische Ideengeschichte
4
Criticism
3
Kritik
3
Lieferantenmanagement
3
Marketing
3
New product development
3
Product
3
Produkt
3
Produktentwicklung
3
S-D logic
3
Supplier relationship management
3
Theory
3
B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
2
Customer integration
2
Institutional economics
2
Institutionenökonomik
2
Institutions
2
Kundenintegration
2
Kundenmanagement
2
Leistungsbündel
2
Logic
2
Logik
2
Marketing management
2
Marketingmanagement
2
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English
8
Author
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Lusch, Robert F.
Malhotra, Naresh K.
23
Tadajewski, Mark
20
Sheth, Jagdish N.
15
Maclaran, Pauline
10
Armstrong, Gary
9
Grönroos, Christian
9
Kotler, Philip
9
Kumar, V.
9
Vargo, Stephen L.
9
Verhoef, Peter C.
9
Albers, Sönke
6
Hunt, Shelby D.
6
Belk, Russell W.
5
Bradshaw, Alan
5
Fournier, Susan
5
Foxall, Gordon R.
5
Green, Paul E.
5
Gummerus, Johanna
5
Herrmann, Andreas
5
Ozanne, Julie L.
5
Aaker, Jennifer
4
Bagozzi, Richard P.
4
Bijmolt, Tammo H. A.
4
Bruhn, Manfred
4
Cova, Bernard
4
Dobscha, Susan
4
Gierl, Heribert
4
Grewal, Rajdeep
4
Hildebrandt, Lutz
4
Huber, Frank
4
Jones, D. G. Brian
4
Kravets, Olga
4
Lehmann, Donald R.
4
Möller, K. E. Kristian
4
Neslin, Scott A.
4
Parsons, Elizabeth
4
Wieringa, Jaap E.
4
Agarwal, James
3
Alderson, Wroe
3
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Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The SAGE handbook of marketing theory
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
2
"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 167-168
Persistent link: https://www.econbiz.de/10008758138
Saved in:
3
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
4
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
5
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
6
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
7
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
Saved in:
8
The service dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004280580
Saved in:
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