Service-dominant logic : a guiding framework for inbound marketing
Year of publication: |
2009
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Authors: | Lusch, Robert F. ; Vargo, Stephen L. |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 6, p. 6-10
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Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing |
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