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~person:"Lyberger, Mark R."
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
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