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~person:"Mélitz, Jacques"
~person:"Zhang, Shi"
~person:"Zschweigert, Silke"
~subject:"English (Language)"
~subject:"Internationales Marketing"
~subject:"Transformationsstaaten"
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Mélitz, Jacques
Zhang, Shi
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The journal of brand management : an international journal
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Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
2
The impact of English dominance on literature and welfare
Mélitz, Jacques
- In:
Journal of economic behavior & organization : JEBO
64
(
2007
)
2
,
pp. 193-215
Persistent link: https://www.econbiz.de/10003559725
Saved in:
3
Weltweit die richtige Sprache sprechen
Zschweigert, Silke
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
6
,
pp. 32-33
Persistent link: https://www.econbiz.de/10003570284
Saved in:
4
English-language dominance, literature and welfare
Mélitz, Jacques
-
1999
Persistent link: https://www.econbiz.de/10013422704
Saved in:
5
English-language dominance, literature and welfare
Mélitz, Jacques
-
1998
Persistent link: https://www.econbiz.de/10000993549
Saved in:
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