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~person:"Möller, K. E. Kristian"
~subject:"Betriebliche Wertschöpfung"
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Betriebliche Wertschöpfung
Innovation management
Preismanagement
Theorie
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing
3
Marketing management
3
Marketingmanagement
3
Bibliometrics
2
Bibliometrie
2
Business marketing
2
Lieferantenmanagement
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Selling
2
Supplier relationship management
2
Theory
2
Verkauf
2
Advancing business marketing theory and research
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Brand familiarity
1
Brand management
1
Business network
1
Clarifying metatheoretical analysis
1
Clearing the paradigmatic fog in b2b marketing
1
Comparing the North American mainstream research with the IMP research
1
Corporate branding
1
Customer value
1
IMP
1
IMP group
1
Industrial Marketing Management Journal
1
Interaction approach
1
Kundenwert
1
Markenarchitektur
1
Markenartikel
1
Markenführung
1
Marketing implementation
1
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German
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Möller, K. E. Kristian
Kleinaltenkamp, Michael
9
Hinterhuber, Andreas
8
Backhaus, Klaus
7
Keränen, Joona
5
Homburg, Christian
4
Johnston, Wesley J.
4
Liozu, Stephan
4
Albers, Sönke
3
Corsaro, Daniela
3
Ehret, Michael
3
Flory, Markus
3
Hermanns, Arnold
3
Itani, Omar S.
3
Johansson, Magnus
3
Kindström, Daniel
3
Kumar, Ajay
3
Lindgreen, Adam
3
Ulaga, Wolfgang
3
Weiber, Rolf
3
Yan, Ruiliang
3
Aarikka-Stenroos, Leena
2
Alavi, Sascha
2
Amrouche, Nawel
2
Baaken, Thomas
2
Badrinarayanan, Vishag
2
Baumann, Jasmin
2
Beverland, Michael B.
2
Büschken, Joachim
2
Cabanelas, Pablo
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Durmusoglu, Serdar S.
2
Eggert, Andreas
2
Elgeti, Laura
2
Elmaghraby, Wedad
2
Engelhardt, Werner Hans
2
Farrés, Rafael
2
Fließ, Sabine
2
Frow, Pennie
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
Source
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ECONIS (ZBW)
3
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1
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
2
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
3
Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian
- In:
Netzwerkansätze im Business-to-Business-Marketing : …
,
(pp. 51-92)
.
1994
Persistent link: https://www.econbiz.de/10001289034
Saved in:
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