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~person:"Möller, K. E. Kristian"
~subject:"Brand management"
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Brand management
Innovation management
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B-to-B-Marketing
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Business-to-business marketing
8
Marketing
3
Marketing management
3
Marketingmanagement
3
Bibliometrics
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Business marketing
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Lieferantenmanagement
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Advancing business marketing theory and research
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Brand familiarity
1
Business network
1
Clarifying metatheoretical analysis
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Clearing the paradigmatic fog in b2b marketing
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Comparing the North American mainstream research with the IMP research
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Corporate branding
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IMP group
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Industrial Marketing Management Journal
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Möller, K. E. Kristian
Backhaus, Klaus
8
Hinterhuber, Andreas
8
Kleinaltenkamp, Michael
7
Baumgarth, Carsten
6
Christodoulides, George
6
Homburg, Christian
6
Binckebanck, Lars
4
Brown, Brian P.
4
Johnston, Wesley J.
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Sarkar, Soumya
4
Albers, Sönke
3
Beverland, Michael B.
3
Casidy, Riza
3
Flory, Markus
3
Hermanns, Arnold
3
Jensen, Stefanie
3
Keller, Kevin Lane
3
Kindström, Daniel
3
Kumar, V.
3
Liozu, Stephan
3
Mohan, Mayoor
3
Sharma, Piyush
3
Singh, Jaywant
3
Weiber, Rolf
3
Yan, Ruiliang
3
Agostini, Lara
2
Ahlert, Martin
2
Alavi, Sascha
2
Amrouche, Nawel
2
Anees-ur-Rehman, Muhammad
2
Baaken, Thomas
2
Badrinarayanan, Vishag
2
Bauer, Hans H.
2
Belz, Christian
2
Biedenbach, Galina
2
Brock, Christian
2
Bruhn, Manfred
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Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
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ECONIS (ZBW)
3
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1
Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish
;
Möller, K. E. Kristian
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Saved in:
2
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
3
Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian
- In:
Netzwerkansätze im Business-to-Business-Marketing : …
,
(pp. 51-92)
.
1994
Persistent link: https://www.econbiz.de/10001289034
Saved in:
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