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~person:"Mackey, Tim K."
~person:"Perri, Matthew"
~subject:"Advertising effects"
~subject:"Pharmaindustrie"
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Digital advertising : theory and research
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Health marketing quarterly
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ECONIS (ZBW)
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Health advertising in the digital age : future trends and challenges
Mackey, Tim K.
;
Liang, Bryan A.
- In:
Digital advertising : theory and research
,
(pp. 398-417)
.
2017
Persistent link: https://www.econbiz.de/10011646128
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Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
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