Madanoglu, Melih; Alon, Ilan; Shoham, Amir - In: International Marketing Review 34 (2017) 1, pp. 29-45
differential between home and host market environmental conditions affects US international franchising expansion. Design …/methodology/approach The authors used firm-level panel data for 151 US-based franchising firms, from Bond’s Guide for Franchise Opportunities … , for the years 1994-2008 plus macroeconomic data on the environment, to explain the probability of franchising. Findings …