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~person:"Mafael, Alexander"
~person:"Noort, Guda van"
~subject:"Online-Marketing"
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Search: "Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Online-Marketing
Consumer behaviour
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Online retailing
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Mafael, Alexander
Noort, Guda van
Hoffman, Donna L.
4
Novak, Thomas P.
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Labrecque, Lauren I.
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Reijmersdal, Eva A. van
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Spann, Martin
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Verlegh, Peeter
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Andrews, Michelle
2
Bacile, Todd J.
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Bart, Yakov
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Bijmolt, Tammo H. A.
2
Dens, Nathalie
2
Eelen, Jiska
2
Eisend, Martin
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Hudders, Liselot
2
Keeling, Debbie Isobel
2
Lam, Shun Yin
2
Lu, Qiang
2
Malthouse, Edward C.
2
Papatla, Purushottam
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Pelsmacker, Patrick de
2
Ruyter, Ko de
2
Skiera, Bernd
2
VanMeter, Rebecca A.
2
Wiertz, Caroline
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
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Abou Nabout, Nadia
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Source
All
ECONIS (ZBW)
4
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1
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
2
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
3
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
4
Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience
Noort, Guda van
;
Voorveld, Hilda A. M.
;
Reijmersdal, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009631552
Saved in:
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