//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mafael, Alexander"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
Bias
1
Biased assimilation
1
Brand image
1
Brand management
1
Branding
1
Electronic word-of-mouth (eWOM)
1
Information behaviour
1
Information overload
1
Informationsverhalten
1
Internet
1
Markenführung
1
Markenimage
1
Measurement instrument
1
Moderated mediation
1
Selective information processing
1
Social integration
1
Soziale Integration
1
Systematischer Fehler
1
Verbal protocols
1
eWOM
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mafael, Alexander
Verhoef, Peter C.
10
Malthouse, Edward C.
9
Shankar, Venkatesh
8
Hofacker, Charles F.
7
Pauwels, Koen
7
Pfeifer, Phillip E.
7
Hoffman, Donna L.
6
Noort, Guda van
6
Novak, Thomas P.
6
Ratchford, Brian Thomas
6
Spann, Martin
6
Steinhart, Yael
6
Bijmolt, Tammo H. A.
5
Gensler, Sonja
5
Hennig-Thurau, Thorsten
5
Labrecque, Lauren I.
5
Papatla, Purushottam
5
Ruyter, Ko de
5
Aksoy, Lerzan
4
Bellman, Steven
4
Dens, Nathalie
4
Dholakia, Utpal M.
4
Feng, Jie
4
Kamins, Michael A.
4
Krafft, Manfred
4
Mazursky, David
4
Moon, Sangkil
4
Neslin, Scott A.
4
Pelsmacker, Patrick de
4
Raman, Kalyan
4
Reijmersdal, Eva A. van
4
Skiera, Bernd
4
Treleaven-Hassard, Shiree
4
Willemsen, Lotte M.
4
Bart, Yakov
3
Chen, Yubo
3
Eigenraam, Anniek W.
3
Fader, Peter
3
Grewal, Dhruv
3
Haenlein, Michael
3
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
2
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->