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~person:"Magnusson, Peter"
~subject:"China"
~subject:"Persönlichkeitspsychologie"
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China
Persönlichkeitspsychologie
International marketing
12
Internationales Marketing
12
Brand image
5
Consumer behaviour
5
Designation of origin
5
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5
Konsumentenverhalten
5
Markenimage
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Brand management
4
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Personality psychology
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Rules of origin
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country of origin
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export performance
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Country image
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Global branding
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Globalisierung
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Magnusson, Peter
Westjohn, Stanford A.
5
Checchinato, Francesca
4
Tank, Andreas
4
Vescovi, Tiziano
4
Bartikowski, Boris
3
Bell, Sandra
3
Laroche, Michel
3
Pennemann, Karin
3
Stolle, Wulf
3
Wang, Yonggui
3
Wu, Jie
3
Zhou, Nan
3
Aashish, Kumar
2
Alon, Ilan
2
Ambaye, Michele
2
Bengtsson, Anders
2
Bergheim, Boris
2
Bertoli, Giuseppe
2
Bodenstein-Köppl, Birgit
2
Bohnet, Armin
2
Breitschuh, Jürgen
2
Buckley, Peter J.
2
Chao, Mike Chen-Ho
2
Cleveland, Mark
2
Diamantopoulos, Adamantios
2
Doctoroff, Tom
2
Eckhardt, Giana M.
2
Fam, Kim Shyan
2
Farley, John U.
2
Fetscherin, Marc
2
Gorostidi-Martinez, Haritz
2
Grub, Phillip D.
2
He, Xinming
2
Horn, Sierk
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Keller, Kevin Lane
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Kim, Min Jung
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Kim, Wooyang
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Klein, Sandra
2
Lee, Alvin
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Entrepreneurship in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
2
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
3
Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.
;
Singh, Nitish
;
Magnusson, Peter
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
Saved in:
4
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
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