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Role, characteristics and critical success factors of Big Data (BD) : implications for marketing in Africa
Majeed, Mohammed
;
Al-Hassan, Seidu
;
Arko-Cole, Nana
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 217-251)
.
2022
Persistent link: https://www.econbiz.de/10013282703
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