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~person:"Malhorta, Naresh K."
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Malhorta, Naresh K.
Peterson, Mark
2
Kim, Yongseob
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Kim, Youngchan
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Lim, Hangseob
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Back to the Drawing Board - Research helps create clear design goals — And better products.
Kim, Youngchan
;
Kim, Yongseob
;
Lim, Hangseob
;
Malhorta, …
- In:
Marketing research : a magazine of management and …
20
(
2008
)
3
,
pp. 36-43
Persistent link: https://www.econbiz.de/10008111311
Saved in:
2
Measuring the Appraisal of Ad-Based Affect with Ad Promises
Peterson, Mark
;
Malhorta, Naresh K.
- In:
Journal of Business Research
42
(
1998
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10005474087
Saved in:
3
Measuring the Appraisal of Ad-Based Affect with Ad Promises
Peterson, Mark
;
Malhorta, Naresh K.
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10006733308
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