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~person:"Malhotra, Naresh K."
~person:"Meffert, Heribert"
~person:"Schneider, Willy"
~person:"Sheth, Jagdish N."
~subject:"Brand management"
~type_genre:"Lehrbuch"
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Internationales
Marketing
-Management : ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
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Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling
Burmann, Christoph
;
Halaszovich, Tilo F.
;
Hemmann, Frank
-
2012
Persistent link: https://www.econbiz.de/10009661577
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