//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Meffert, Heribert"
~person:"Schneider, Willy"
~person:"Sheth, Jagdish N."
~subject:"United States"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
United States
Marketing
48
Theorie
33
Theory
33
Marketingmanagement
23
Marketing management
19
Deutschland
17
Germany
17
Dienstleistungsmarketing
16
Services marketing
16
Dienstleistung
15
Market research
13
Marktforschung
13
Betriebswirtschaftslehre
8
Business economics
8
Marketingforschung
7
Marketingstrategie
6
Verbraucherverhalten
6
Consumer behaviour
5
Konsumentenverhalten
5
Strategisches Management
5
Beschaffung
4
Procurement
4
Automotive industry
3
Kfz-Industrie
3
Management
3
Markenführung
3
Qualitätsmanagement
3
Automotive market
2
Brand management
2
Internationales Marketing
2
Kfz-Markt
2
Lehrbuch
2
Marketing theory
2
Marketingtheorie
2
USA
2
Umweltbezogenes Management
2
Volkswagen AG
2
Absatz
1
Absatzpolitik
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
CD-ROM, DVD
2
Case study
2
Collection of articles written by one author
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Sammlung
2
Textbook
2
Conference proceedings
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
more ...
less ...
Language
All
English
2
Author
All
Malhotra, Naresh K.
Meffert, Heribert
Schneider, Willy
Sheth, Jagdish N.
Kotler, Philip
15
Czinkota, Michael R.
8
Hawkins, Del I.
8
Ronkainen, Ilkka A.
8
Aaker, David A.
7
Day, George S.
7
Ball, Donald A.
5
Geringer, John Michael
5
Keegan, Warren J.
5
Kumar, V.
5
Minor, Michael
5
Mothersbaugh, David L.
5
Perreault, William D.
5
Armstrong, Gary
4
Keller, Kevin Lane
4
McCarthy, Edmund Jerome
4
Best, Roger J.
3
Boone, Louis E.
3
Cannon, Joseph P.
3
Daniels, John Day
3
Hartley, Robert F.
3
Jain, Subhash C.
3
Kurtz, David L.
3
Leone, Robert P.
3
Lucas, Robert W.
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Moffett, Michael H.
3
Olson, Jerry C.
3
Peter, Jerome Paul
3
Radebaugh, Lee H.
3
Sullivan, Daniel P.
3
Zikmund, William G.
3
Andreasen, Alan R.
2
Baier, Martin
2
Bearden, William O.
2
Cateora, Philip R.
2
Churchill, Gilbert A.
2
Coney, Kenneth A.
2
Fanning, Stephen F.
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Basic
marketing
research : a decision-making approach
Malhotra, Naresh K.
;
Peterson, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003119627
Saved in:
2
Basic
marketing
research : applications to contemporary issues
Malhotra, Naresh K.
-
2002
-
Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->