Basic marketing research : a decision-making approach
Year of publication: |
c 2006 ; 2. ed.
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Authors: | Malhotra, Naresh K. ; Peterson, Mark |
Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
Subject: | Marktforschung | Market research | USA | United States | Betriebswirtschaftslehre | Business economics | Marketingforschung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XL, 631 S Ill., graph. Darst 1 CD-ROM |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
Language: | English |
ISBN: | 0-13-152548-4 ; 0-13-152542-5 ; 0-13-154865-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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