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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Product management"
~type_genre:"Reprint"
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B-to-B-Marketing
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Naresh K. Malhotra
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Malhotra, Naresh K.
Pepels, Werner
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Marketing
management and policy
Malhotra, Naresh K.
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2011
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