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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Marketing
17
Theorie
17
Theory
17
Deutschland
13
Germany
13
Market research
12
Marktforschung
12
Marketing theory
11
Marketingtheorie
11
HR marketing
6
Marketing management
6
Marketingmanagement
6
Personalmarketing
6
Market segmentation
5
Marktsegmentierung
5
Controlling
4
Human Resource Management
4
Personalmanagement
4
Beziehungsmarketing
3
Business-to-business marketing
3
Customer service
3
Kundenservice
3
Lieferantenmanagement
3
Management control
3
Nachkaufmarketing
3
Organisationsstruktur
3
Organizational structure
3
Physical distribution
3
Relationship marketing
3
Strategisches Management
3
Supplier relationship management
3
Unternehmen
3
Vertrieb
3
Business organization
2
Business-to-Business-Marketing
2
Consumer behaviour
2
Customer retention
2
Konsumentenverhalten
2
Kundenbindung
2
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Collection of articles of several authors
Aufsatz im Buch
7
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4
Aufsatz in Zeitschrift
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Sammelwerk
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Handbook
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German
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Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
14
Ellis, Nick
5
Plinke, Wulff
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Andersson, Per
2
Baumgarth, Carsten
2
Fließ, Sabine
2
Hofmaier, Richard
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
2
Weiber, Rolf
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Baaken, Thomas
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
Dobmeier, Mirjam Theres Elisabeth
1
Droege, Walter
1
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ECONIS (ZBW)
3
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1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
3
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
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