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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Marketing
142
Theorie
72
Theory
72
Marktforschung
70
Market research
65
Marketingmanagement
59
Marketing management
55
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Beziehungsmarketing
18
Kommunikation
18
Relationship marketing
18
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
Marktsegmentierung
9
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German
11
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Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
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ECONIS (ZBW)
17
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11
Besonderheiten der Produktart Rohstoffe
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 37-46)
.
2009
Persistent link: https://www.econbiz.de/10003822684
Saved in:
12
Anlagengeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 47-69)
.
2009
Persistent link: https://www.econbiz.de/10003822686
Saved in:
13
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
14
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
15
B2B-Indirektabsatz
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 389-399)
.
2009
Persistent link: https://www.econbiz.de/10003822729
Saved in:
16
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
17
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
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