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~person:"Malhotra, Naresh K."
~person:"Puspa, Jofi"
~source:"econis"
~subject:"Market research"
~subject:"Market segmentation"
~type_genre:"Book section"
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Fundamentals of marketing research ; Vol. 6
1
International marketing and trade of quality food products
1
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ECONIS (ZBW)
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Marketing elements for launching a new functional food product : a case of Indonesian market
Puspa, Jofi
;
Kühl, Rainer W.
- In:
International marketing and trade of quality food products
,
(pp. 167-184)
.
2009
Persistent link: https://www.econbiz.de/10003835814
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2
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
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