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~person:"Malhotra, Naresh K."
~person:"Saren, Michael"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Economic history"
~subject:"Marketing theory"
~subject:"Nachhaltige Entwicklung"
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Bibliometrics
Economic history
Marketing theory
Nachhaltige Entwicklung
Marketingtheorie
95
Marktforschung
60
Market research
58
Marketing
57
Marketingmanagement
55
Marketing management
54
Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
38
Konsumentenverhalten
38
Theorie
33
Theory
33
Internationales Marketing
19
International marketing
18
Lieferantenmanagement
16
Supplier relationship management
16
USA
15
United States
15
B-to-B-Marketing
13
Business-to-business marketing
13
Brand management
9
Markenführung
9
Naresh K. Malhotra
9
Marketingforschung
8
Bibliometrie
7
Conjoint analysis
7
Conjoint-Analyse
7
Einzelhandel
7
Emerging economies
7
Paul E. Green
7
Retail trade
7
Schwellenländer
7
Scientific method
7
Sustainable development
7
Wirtschaftsgeschichte
7
Wissenschaftliche Methode
7
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Undetermined
15
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Book / Working Paper
80
Article
33
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Collection of articles of several authors
35
Sammelwerk
35
Article in journal
23
Aufsatz in Zeitschrift
23
Collection of articles written by one author
23
Sammlung
23
Festschrift
19
Aufsatz im Buch
12
Book section
12
Aufsatzsammlung
7
Mehrbändiges Werk
6
Multi-volume publication
6
Reprint
5
Lehrbuch
4
Textbook
4
Bibliografie enthalten
1
Bibliography included
1
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Language
All
English
113
Author
All
Malhotra, Naresh K.
Saren, Michael
Sheth, Jagdish N.
Tadajewski, Mark
81
Hunt, Shelby D.
47
Kotler, Philip
43
Vargo, Stephen L.
34
Jones, D. G. Brian
33
Lusch, Robert F.
28
Shaw, Eric H.
24
Maclaran, Pauline
23
Brown, Stephen
20
Grönroos, Christian
19
Kumar, V.
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kuß, Alfred
16
Lehmann, Donald R.
16
Stremersch, Stefan
16
Freiling, Jörg
15
Homburg, Christian
15
Kleinaltenkamp, Michael
15
Rahman, Zillur
14
Dholakia, Nikhilesh
13
Layton, Roger A.
13
Burmann, Christoph
12
Green, Paul E.
12
Hanssens, Dominique M.
12
Winer, Russell S.
12
Wooliscroft, Ben
12
Cova, Bernard
11
Dixon, Donald F.
11
Hair, Joseph F.
11
Kumar, Satish
11
Lindgreen, Adam
11
Varadarajan, Rajan
11
Verhoef, Peter C.
11
Wierenga, Berend
11
Albers, Sönke
10
Franses, Philip Hans
10
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Published in...
All
Legends in marketing
44
Review of marketing research
15
SAGE library in marketing
6
Review of Marketing Research Ser.
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing theory
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of business-to-business marketing
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The Oxford handbook of critical management studies
2
AMS review : official publication of the Academy of Marketing Science
1
Business strategy and the environment
1
Emerald insight
1
European journal of marketing : EJM
1
Expanding disciplinary space : on the potential of critical marketing
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of relationship marketing
1
International marketing review
1
Journal of macromarketing
1
Journal of marketing
1
Legends in strategic marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing intelligence & planning
1
Marketing theory : a student text
1
Pearson always learning
1
Review of marketing research , 4
1
The SAGE handbook of marketing theory
1
The SAGE handbook of social marketing
1
The development of critical perspectives in marketing
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
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1
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
3
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
5
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
7
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
8
Legends in
marketing
: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
9
Atmospheres of seduction : a critique of aesthetic
marketing
practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
10
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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