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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Thisse, Jacques-François"
~person:"Voeth, Markus"
~subject:"Betriebswirtschaftslehre"
~type_genre:"Lehrbuch"
~type_genre:"Non-commercial literature"
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Betriebswirtschaftslehre
Product differentiation
22
Produktdifferenzierung
22
Theorie
21
Theory
21
Monopolistic competition
13
Monopolistischer Wettbewerb
13
Consumer behaviour
10
Konsumentenverhalten
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Market research
10
Marktforschung
10
Deutschland
9
Germany
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Marketingmanagement
9
Belgien
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Belgium
8
Industrial organization
8
Industrieökonomik
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Internationales Marketing
8
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7
Marketing
7
International market entry
6
Internationaler Markteintritt
6
Marketingforschung
6
Oligopol
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Oligopoly
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Allgemeines Gleichgewicht
4
B-to-B-Marketing
4
Business economics
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Business-to-business marketing
4
Elasticity of substitution
4
General equilibrium
4
Großunternehmen
4
Investitionsgütermarketing
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4
Marketing theory
4
Marketingtheorie
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German
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Malhotra, Naresh K.
Sheth, Jagdish N.
Thisse, Jacques-François
Voeth, Markus
Bruhn, Manfred
14
Pepels, Werner
12
Fritz, Wolfgang
7
Unger, Fritz
7
Baumgarth, Carsten
6
Kuß, Alfred
6
Tomczak, Torsten
6
Winkelmann, Peter
6
Kotler, Philip
5
Meffert, Heribert
5
Benkenstein, Martin
4
Berndt, Ralph
4
Keegan, Warren J.
4
Oelsnitz, Dietrich von der
4
Raab, Gerhard
4
Backhaus, Klaus
3
Berekoven, Ludwig
3
Busch, Rainer
3
Busse von Colbe, Walther
3
Eckert, Werner
3
Ellenrieder, Peter
3
Gelbrich, Katja
3
Müller, Stefan
3
Sander, Matthias
3
Unger, Alexander
3
Altendorfer, Otto
2
Bearden, William O.
2
Belz, Christian
2
Büschken, Joachim
2
Day, George S.
2
Dichtl, Erwin
2
Diller, Hermann
2
Eisend, Martin
2
Fantapié Altobelli, Claudia
2
Foscht, Thomas
2
Freyer, Walter
2
Fuchs, Wolfgang
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Harasim, Janina
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ECONIS (ZBW)
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1
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
2
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
3
Basic
marketing
research : a decision-making approach
Malhotra, Naresh K.
;
Peterson, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003119627
Saved in:
4
Fallstudien und Grundlagen der Betriebswirtschaftslehre
Kleine, Dirk W.
-
1995
Persistent link: https://www.econbiz.de/10014021624
Saved in:
5
Basic
marketing
research : applications to contemporary issues
Malhotra, Naresh K.
-
2002
-
Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Saved in:
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