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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Conjoint-Analyse"
~subject:"Economic history"
~subject:"Marketing theory"
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Search: subject:"Marketing"
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Bibliometrics
Conjoint-Analyse
Economic history
Marketing theory
Marketingtheorie
75
Marktforschung
59
Market research
57
Marketing
51
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
29
Theory
29
Internationales Marketing
19
International marketing
18
Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
13
Business-to-business marketing
13
USA
13
United States
13
Naresh K. Malhotra
9
Brand management
8
Markenführung
8
Marketingforschung
8
Conjoint analysis
7
Emerging economies
7
Paul E. Green
7
Schwellenländer
7
Scientific method
7
Wissenschaftliche Methode
7
Bibliometrie
6
Einzelhandel
6
Innovation
6
Nachhaltige Entwicklung
6
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6
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6
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70
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23
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12
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English
87
Author
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Malhotra, Naresh K.
Sheth, Jagdish N.
Tadajewski, Mark
81
Hunt, Shelby D.
46
Kotler, Philip
43
Vargo, Stephen L.
34
Jones, D. G. Brian
33
Lusch, Robert F.
27
Huber, Frank
26
Shaw, Eric H.
24
Herrmann, Andreas
23
Maclaran, Pauline
23
Saren, Michael
22
Brown, Stephen
20
Grönroos, Christian
19
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
17
Green, Paul E.
16
Gustafsson, Anders
16
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Kuß, Alfred
16
Lehmann, Donald R.
16
Stremersch, Stefan
16
Freiling, Jörg
15
Dholakia, Nikhilesh
13
Layton, Roger A.
13
Burmann, Christoph
12
Hanssens, Dominique M.
12
Voeth, Markus
12
Winer, Russell S.
12
Albers, Sönke
11
Backhaus, Klaus
11
Bauer, Hans H.
11
Cova, Bernard
11
Dixon, Donald F.
11
Hair, Joseph F.
11
Kollmann, Tobias
11
Kumar, Satish
11
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Legends in marketing
45
Review of marketing research
12
SAGE library in marketing
6
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of business-to-business marketing
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of relationship marketing
1
International marketing review
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing theory
1
Pearson always learning
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
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ECONIS (ZBW)
Showing
1
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10
of
87
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date (oldest first)
1
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
3
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
7
Legends in
marketing
: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
8
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
9
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
10
Brickbats and bouquets for
marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
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