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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Bibliometrics"
~subject:"Economic history"
~subject:"Marketing theory"
~subject:"Marketingforschung"
~subject:"Nachhaltige Entwicklung"
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Bibliometrics
Economic history
Marketing theory
Marketingforschung
Nachhaltige Entwicklung
Marketingtheorie
75
Marktforschung
59
Market research
57
Marketing
51
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
29
Theory
29
Internationales Marketing
19
International marketing
18
Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
13
Business-to-business marketing
13
USA
13
United States
13
Naresh K. Malhotra
9
Brand management
8
Markenführung
8
Conjoint analysis
7
Conjoint-Analyse
7
Emerging economies
7
Paul E. Green
7
Schwellenländer
7
Scientific method
7
Wissenschaftliche Methode
7
Bibliometrie
6
Einzelhandel
6
Innovation
6
Retail trade
6
Sustainable development
6
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Undetermined
13
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Book / Working Paper
81
Article
17
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Collection of articles of several authors
32
Sammelwerk
32
Collection of articles written by one author
23
Sammlung
23
Festschrift
19
Article in journal
15
Aufsatz in Zeitschrift
15
Lehrbuch
8
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8
Mehrbändiges Werk
7
Multi-volume publication
7
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4
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4
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4
Reprint
3
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1
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1
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1
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1
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1
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Language
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English
98
Author
All
Malhotra, Naresh K.
Sheth, Jagdish N.
Tadajewski, Mark
81
Hunt, Shelby D.
47
Kotler, Philip
43
Vargo, Stephen L.
34
Jones, D. G. Brian
33
Kumar, V.
28
Lusch, Robert F.
28
Shaw, Eric H.
24
Maclaran, Pauline
23
Saren, Michael
23
Brown, Stephen
20
Bruhn, Manfred
19
Grönroos, Christian
19
Kuß, Alfred
17
Lehmann, Donald R.
17
Keller, Kevin Lane
16
Stremersch, Stefan
16
Freiling, Jörg
15
Hair, Joseph F.
15
Homburg, Christian
15
Kleinaltenkamp, Michael
15
Aaker, David A.
14
Hanssens, Dominique M.
14
Rahman, Zillur
14
Day, George S.
13
Dholakia, Nikhilesh
13
Green, Paul E.
13
Layton, Roger A.
13
Pepels, Werner
13
Burmann, Christoph
12
Meffert, Heribert
12
Winer, Russell S.
12
Wooliscroft, Ben
12
Cova, Bernard
11
Dixon, Donald F.
11
Franses, Philip Hans
11
Kumar, Satish
11
Lindgreen, Adam
11
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Published in...
All
Legends in marketing
44
Review of marketing research
15
SAGE library in marketing
7
Review of Marketing Research Ser.
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of business-to-business marketing
2
Journal of the Academy of Marketing Science
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Emerald insight
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of relationship marketing
1
International marketing review
1
Journal of macromarketing
1
Journal of marketing
1
Legends in strategic marketing
1
Marketing intelligence & planning
1
Marketing theory
1
Pearson always learning
1
Prentice-Hall international editions
1
Review of marketing research , 4
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
3
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1
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
3
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
4
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
5
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
6
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
7
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
8
Legends in
marketing
: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
9
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
10
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
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