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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Emerging economies"
~subject:"Marketing practice"
~type_genre:"Article in journal"
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Emerging economies
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Malhotra, Naresh K.
Sheth, Jagdish N.
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Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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2
Future of research in marketing in emerging economies
Malhotra, Naresh K.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009751829
Saved in:
3
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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