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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Marketing"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
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Marketing
Marketing theory
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Malhotra, Naresh K.
Sheth, Jagdish N.
Kotler, Philip
68
Bruhn, Manfred
57
Meffert, Heribert
56
Pepels, Werner
36
Armstrong, Gary
29
Unger, Fritz
22
Kuß, Alfred
21
Kerin, Roger A.
20
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19
Hartley, Steven W.
17
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15
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14
Kirchgeorg, Manfred
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14
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14
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13
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11
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11
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11
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11
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11
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11
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10
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10
Schneider, Willy
10
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10
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9
Belz, Christian
9
Burmann, Christoph
9
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9
Solomon, Michael R.
9
Diller, Hermann
8
Esch, Franz-Rudolf
8
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Legends in marketing
9
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3
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ECONIS (ZBW)
20
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1
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
2
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Handbook of advances in
marketing
in an era of disruptions : essays in honour of Jagdish N. Sheth
Sheth, Jagdish N.
(
honouree
);
Parvatiyar, Atul
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913572
Saved in:
5
Does
marketing
need reform? : fresh perspectives on the future
Sheth, Jagdish N.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003082071
Saved in:
6
The future of
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
7
Marketing
research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
8
Environmental sustainability, innovations for emerging markets and
marketing
in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
9
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
10
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
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