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~person:"Malhotra, Naresh K."
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsqualität"
~subject:"Market research"
~type_genre:"Sammelwerk"
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B-to-B-Marketing
Dienstleistungsqualität
Market research
Marktforschung
11
Marketing theory
10
Marketingtheorie
10
Theorie
10
Theory
10
Beziehungsmarketing
3
Deutschland
3
Germany
3
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3
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2
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2
Marketing management
2
Marketingmanagement
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2
Auswahl
1
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1
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Betriebliches Informationssystem
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Call centre
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Callcenter
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Crew scheduling
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Data Mining
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Data mining
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Economists
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Sammelwerk
Article in journal
19
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19
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15
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15
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11
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9
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Malhotra, Naresh K.
Wiedmann, Klaus-Peter
Kleinaltenkamp, Michael
14
Pepels, Werner
6
Sheth, Jagdish N.
6
Bruhn, Manfred
5
Ellis, Nick
5
Fitchett, James
5
Herrmann, Andreas
5
Plinke, Wulff
5
Pressey, Andrew
5
Tadajewski, Mark
5
Albers, Sönke
4
Backhaus, Klaus
4
Günter, Bernd
4
Helm, Sabrina
4
Keller, Bernhard
4
Klein, Hans-Werner
4
Stauss, Bernd
4
Arsel, Zeynep
3
Baron, Steve
3
Bauer, Hans H.
3
Baumgarth, Carsten
3
Breunig, Gerhard
3
Buber, Renate
3
Diller, Hermann
3
Drees, Norbert
3
Fließ, Sabine
3
Garczarczyk, Józef
3
Geiger, Ingmar
3
Gustafsson, Anders
3
Hinterhuber, Andreas
3
Homburg, Christian
3
Jacob, Frank
3
Mazurek-Łopacińska, Krystyna
3
Meffert, Heribert
3
Tuschl, Stefan
3
Wang, Yonggui
3
Wind, Yoram
3
Andersson, Per
2
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SAGE library in marketing
7
Journal of the Academy of Marketing Science
1
Legends in marketing
1
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ECONIS (ZBW)
11
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1
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
3
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
4
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
5
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
6
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
7
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
8
Fundamentals of
marketing
research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
9
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
Saved in:
10
Neuronale Netze im
Marketing
-Management : praxisorientierte Einführung in modernes Data-Mining
Wiedmann, Klaus-Peter
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001568893
Saved in:
1
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