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~person:"Mallapragada, Girish"
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Mallapragada, Girish
Srinivasan, Raji
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Corporate board interlocks and new product introductions
Srinivasan, Raji
;
Wuyts, Stefan
;
Mallapragada, Girish
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10011804110
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2
Innovativeness as an unintended outcome of franchising : insights from restaurant chains
Mallapragada, Girish
;
Srinivasan, Raji
- In:
Decision sciences : DS
48
(
2017
)
6
,
pp. 1164-1197
Persistent link: https://www.econbiz.de/10011875759
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