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~person:"Mallin, Michael"
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Search: person:"Pentina, Iryna"
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Beziehungsmarketing
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Mallin, Michael
Pentina, Iryna
47
Zhang, Lixuan
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International journal of electronic commerce : IJEC
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Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna
;
Gammoh, Bashar S.
;
Zhang, Lixuan
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
Saved in:
2
Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks
Pentina, Iryna
;
Gammoh, Bashar
;
Zhang, Lixuan
;
Mallin, …
- In:
International journal of electronic commerce : IJEC
17
(
2013
)
3
,
pp. 63-86
Persistent link: https://www.econbiz.de/10010094283
Saved in:
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