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~person:"Malshe, Ashwin"
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Malshe, Ashwin
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Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli
;
Malshe, Ashwin
;
Pauwels, Koen
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10011804088
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2
From finance to marketing : the impact of financial leverage on customer satisfaction
Malshe, Ashwin
;
Agarwal, Manoj Kumar
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011372424
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