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~person:"Malthouse, Edward C."
~person:"Rahman, Mohammad M."
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Malthouse, Edward C.
Rahman, Mohammad M.
Harrigan, Paul
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
14
Filieri, Raffaele
12
Agnihotri, Raj
11
Hollebeek, Linda D.
10
Itani, Omar S.
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Dwivedi, Yogesh Kumar
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Flavián Blanco, Carlos
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Hajli, Nick
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Tan, Yong
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Veloutsou, Cleopatra
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Ye, Qiang
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Ahuja, Vandana
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Bilgihan, Anil
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Kamboj, Shampy
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Liang, Sai
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Rana, Nripendra P.
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Rita, Paulo
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Soutar, Geoffrey N.
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Akram, Umair
6
Berger, Jonah
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Casaló, Luis V.
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Fernandes, Teresa
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Haenlein, Michael
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Karjaluoto, Heikki
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Ko, Eunju
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Rather, Raouf Ahmad
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Skiera, Bernd
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Xie, Karen L.
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5
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Journal of retailing and consumer services
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Journal of media business studies
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Journal of service management
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
2
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
3
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
4
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
5
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
6
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
9
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
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