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~person:"Mandler, Timo"
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Search: subject:"Brand origin"
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Brand origin misclassification
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Mandler, Timo
Lee, Sangwon
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Diamantopoulos, Adamantios
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Journal of business research : JBR
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ECONIS (ZBW)
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Are brands re-evaluated when consumers learn about
brand
origin
misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
2
Consumers' cognitive and affective responses to
brand
origin
misclassifications : does confidence in
brand
origin
identification matter?
Mandler, Timo
;
Won, Sungbin
;
Kim, Kyungae
- In:
Journal of business research : JBR
80
(
2017
),
pp. 197-209
Persistent link: https://www.econbiz.de/10011771497
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