Consumers' cognitive and affective responses to brand origin misclassifications : does confidence in brand origin identification matter?
Year of publication: |
November 2017
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Authors: | Mandler, Timo ; Won, Sungbin ; Kim, Kyungae |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 80.2017, p. 197-209
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Subject: | Brand origin misclassification | Country-of-origin | Confidence in brand origin identification | Confirmation bias | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenführung | Brand management | Ursprungsregeln | Rules of origin | Markenartikel | Brand |
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