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~person:"Mankila, Merja"
~subject:"Europa"
~subject:"Personal banking"
~type_genre:"Book section"
~type_genre:"Business report"
~type_genre:"Sammlung"
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Bundling strategy
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Mankila, Merja
Boos, Wolfgang
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Essays on strategic price bundling in retail banking
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Adding value to relationships through price bundling strategies in retail banking
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 63-84)
.
2002
Persistent link: https://www.econbiz.de/10001673445
Saved in:
2
Focusing on customer retention strategy in price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 85-114)
.
2002
Persistent link: https://www.econbiz.de/10001673448
Saved in:
3
Application of price bundling strategies in retail banking in Europe
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 117-151)
.
2002
Persistent link: https://www.econbiz.de/10001673449
Saved in:
4
Attracting students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 153-186)
.
2002
Persistent link: https://www.econbiz.de/10001673451
Saved in:
5
Retaining students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 187-214)
.
2002
Persistent link: https://www.econbiz.de/10001673453
Saved in:
6
Essays on strategic price bundling in retail banking
Mankila, Merja
-
2001
Persistent link: https://www.econbiz.de/10001653426
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