Adding value to relationships through price bundling strategies in retail banking
Merja Mankila
| Year of publication: |
2002
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|---|---|
| Authors: | Mankila, Merja |
| Published in: |
Essays on strategic price bundling in retail banking. - Göteborg : School of Economics and Commercial Law, Göteborg University, ISBN 91-628-5067-9. - 2002, p. 63-84
|
| Subject: | Privatkundengeschäft | Personal banking | Leistungsbündel | Bundling strategy | Kostenfunktion | Cost function |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturverz. S. 82 - 84 In: Essays on strategic price bundling in retail banking |
| Source: | ECONIS - Online Catalogue of the ZBW |
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