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~person:"Mankila, Merja"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Search: subject_exact:"Retailgeschäft von Banken"
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Bundling strategy
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Leistungsbündel
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Personal banking
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Privatkundengeschäft
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Mankila, Merja
Leichtfuß, Reinhold
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Essays on strategic price bundling in retail banking
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ECONIS (ZBW)
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Adding value to relationships through price bundling strategies in retail banking
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 63-84)
.
2002
Persistent link: https://www.econbiz.de/10001673445
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2
Focusing on customer retention strategy in price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 85-114)
.
2002
Persistent link: https://www.econbiz.de/10001673448
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3
Application of price bundling strategies in retail banking in Europe
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 117-151)
.
2002
Persistent link: https://www.econbiz.de/10001673449
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4
Attracting students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 153-186)
.
2002
Persistent link: https://www.econbiz.de/10001673451
Saved in:
5
Retaining students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 187-214)
.
2002
Persistent link: https://www.econbiz.de/10001673453
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