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~person:"Marino, Vittoria"
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Marino, Vittoria
Bertolotti, Fabiola
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Cruz-Cárdenas, Jorge
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International journal on media management : JMM
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Mobile
instant
messaging
apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
2
Disruptive marketing communication for customer engagement. the new frontiers of mobile
instant
messaging
Marino, Vittoria
;
Lo Presti, Letizia
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10012201718
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