Disruptive marketing communication for customer engagement. the new frontiers of mobile instant messaging
Vittoria Marino and Letizia Lo Presti
| Year of publication: |
2019
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|---|---|
| Authors: | Marino, Vittoria ; Lo Presti, Letizia |
| Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 21.2019, 1, p. 3-23
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| Subject: | Mobile instant messaging | Medienmanagement | Media management | Beziehungsmarketing | Relationship marketing | Anwendungssoftware | Application software |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2019.1590837 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201718