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~person:"Mariutti, Fabiana Gondim"
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place brand equity
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Mariutti, Fabiana Gondim
Zenker, Sebastian
5
Bose, Sunny
3
Braun, Erik
3
Roy, Sanjit
3
Aureli, Selena
2
Beckmann, Suzanne C.
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Forlani, Fabio
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Giraldi, Janaina de Moura Engracia
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Hanna, Sonya
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Ranasinghe, Malanee
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Ranasinghe, Wasanee Tharanga
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Thaichon, Park
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Feng, Songming
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Journal of international consumer marketing
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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ECONIS (ZBW)
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China's reputation in the USA
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
14
(
2020
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Saved in:
2
How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
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