China's reputation in the USA
Fabiana Mariutti, Janaina de Moura Engracia Giraldi, Maria Gabriela Montanari
| Alternative title: | La reputación de China en EEUU Reputação da China nos EUA |
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| Year of publication: |
2020
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| Authors: | Mariutti, Fabiana Gondim ; Giraldi, Janaina de Moura Engracia ; Montanari, Maria Gabriela |
| Published in: |
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG. - Washington, D.C. : Georgetown University's Latin America Leadership Program, ISSN 1988-7116, ZDB-ID 2525542-3. - Vol. 14.2020, 2 (15.7.), p. 124-137
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| Subject: | brand equity | place brand equity | China's reputation | Strategy | International Business | China | Reputation | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenführung | Brand management | Standortmarketing | Place marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3232/GCG.2020.V14.N2.06 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012267594