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~person:"Markovitch, Dmitri G."
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Marketing intensity and firm performance : contrasting the insights based on actual marketing expenditure and its
SG&A
proxy
Markovitch, Dmitri G.
;
Huang, Dongling
;
Ye, Pengfei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 223-239
Persistent link: https://www.econbiz.de/10012288593
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